About Us

Big enough to cope – Small enough to care

The company was established in 1982 as Denis Stewart Associates (DSA) with the idea of supplying golfing gift sets to blue chip department stores such as Harrods, Lillywhites and Dunhill. In 1990 the company expanded into producing tailor made golf gifts for corporate companies, particularly within the financial and legal sector, for their golfing events. Subsequent years have seen a steady expansion, largely by reputation and referrals, to include all manner of corporations, businesses, golf societies, Universities and charities with supplies of branded golf balls, umbrellas, golf apparel, towels and tees.

Our founder Denis Stewart retired in 2015, and the company was acquired by a family friend – Aidan O’Keeffe. The company was re-branded as DSA Golf and relocated from Bagshot to lovely new offices Farnborough, Hampshire.

What we do

As well as supplying all manner of branded golfing gifts and accessories, many of our clients also prefer using us to source their non-golfing items such as mugs, pens, clothing, bags, power banks and even wine! Once we have your digital artwork secure, there’s really no limit to the products we can source and produce. We are delighted that so many clients recognise our attention to detail and trust us to be their ‘one-stop’shop’ for all their merchandising requirements. A simple request is all we need, we’ll come back to you with the best options available to match your expectations or given price-point.

How we do it

We’re a small company that takes great pride and satisfaction in the service we provide. Creating bespoke products needs attention to detail so if you’re not placing a repeat order, we’d prefer the personal touch and ask that you give us a call or send us an email with your requirements. We’ll respond with our suggestions and a no obligation quote. We’ll create the visuals and make any adjustments necessary, ensuring that everything is exactly as it should be before going into production. Existing clients are only invoiced when they have received their order and had a chance to examine the finished product.

Our people


Aidan O’Keeffe

The golfing seeds were sown early as Aidan grew up on the Wentworth estate and spent his summers working as a caddie at the exclusive club. Aidan left the UK in 1991 and spent the next 25 years living by the Arctic Circle in Norway working within the offshore service industry. The collapse of oil prices in the latter part of 2014 was the signal to return home to civilisation and get reacquainted with golf…



Richard Harris

Richard has worked with the company since 2004, has a wealth of experience in the corporate side of golf and is our officially appointed umbrella guru. He is a big fan of sports, especially football and formula 1 and he moonlights as a qualified senior county Level 5 football referee. Weekends and occasional evenings are spent travelling around Surrey, Hampshire and Berkshire on refereeing assignments. Richard enjoys travelling abroad and if he can combine it with his refereeing – and get paid for it – then there’s no need to ask twice!

Dr. Thikrait Al Mosawi

An experienced Senior Lecturer and Research Associate with several University level publications. Academic achievements include a PhD in Telecommunications Research and First Class Honours Bachelors in Engineering in Telecommunications both undertaken at Kings College, London. So, what on earth does she do for us?  Thikrait is very well connected at Universities throughout the UK as well as many of the Arab embassies in London and promotes our services to them on her travels.